Uns "Refugees in Berlin"
Campaign
Objective
Create a campaign to bring awareness to a social issue
Solution
Over 350,000 refugees entered the EU within the past year. Back in 2015 a large number of migrants poured through the German borders seeking refuge from wars in their own countries. Due to the cultural and language barrier, there is a clear separation within the groups as they lack the resources or knowledge of how to gather and get to know one another.
Uns is a community building project directed at refugees and the natives of their host country. While there are many initiatives targeting refugees in hopes to helping them integrate into the community, most dependant on volunteer efforts and therefore may remain small and relatively unknown due to weak web presence. As a result, many people who many want to help and those who need it most wouldn't know where to begin finding these resources. My goal was to create a campaign fills that gap by promoting fun programs in which both locals and refugees can participate in a safe space together.
The theme of the campaign would be grounded by the hashtag, #dumituns, meaning "you with us" in German and is built around the idea of inclusion and cross-cultural relationships.
First touchpoint
An A2 size pamphlet that be folded and placed in shelters or hostels that refugees may live in. They can also be placed around cafes and restaurants so locals can come in contact with it too.
Second touchpoint
A set of postcards sent by direct mail to citizens around the city. The illustrations on the postcards mirror that of the pamphlet and acts as a personal invitation to the organisations' events.
In the back of the postcard, the viewer will find meeting locations, dates, and additional information related to their respective organisations. For example, Uber den Tellerand's postcard features a recipe for a Syrian meatball dish.
